Staff Reporter
9 Oct 2024
₹1,100 Crore Deal Approved by CCI to Strengthen FMCG Portfolio
Patanjali Foods has received approval from the Competition Commission of India (CCI) for its ₹1,100 crore acquisition of Patanjali Ayurved's home and personal care (HPC) business, significantly expanding its operations. This strategic move, based in Haridwar, includes a diverse range of products such as haircare, skincare, and dental care items, enabling Patanjali Foods to enhance its footprint in the fast-moving consumer goods sector.
The acquisition aligns with Patanjali Foods' vision to become a leading player in the FMCG market, leveraging its existing brand reputation. As the company prepares to innovate and introduce new products, consumers can expect a focus on natural ingredients and Ayurvedic solutions. To read the full news, visit Glacier Gazette.