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Writer's pictureDeepak

Pantnagar Kisan Mela 2024: Century's Initiative Empowers Farmers with Sustainable Income


Century Pulp and Paper booth at Kisan Mela with saplings.
Engaging farmers at Kisan Mela: promoting tree planting initiatives.

The Pantnagar Kisan Mela 2024 was not just a showcase of agricultural products but also a testament to how companies can positively impact farming communities. Century Pulp and Paper, part of the Aditya Birla Group, demonstrated its commitment to sustainable practices by distributing Eucalyptus and Populus tree saplings to local farmers. This initiative highlights the potential for farmers to generate side income while contributing to reforestation.


In this article, you'll learn:

  • The role of Century Pulp and Paper in supporting farmers

  • How tree planting can enhance farmers' income

  • The benefits of Eucalyptus and Populus trees for sustainable agriculture

  • Networking opportunities for farmers at the Mela


Century Pulp and Paper's Commitment to Farmers

Century Pulp and Paper’s initiative of distributing tree saplings to farmers is a forward-thinking approach that not only emphasizes environmental sustainability but also enhances the livelihood of farmers in the Haldwani and Rudrapur regions. By planting fast-growing trees like Eucalyptus and Populus, farmers can cultivate regular crops alongside these trees, ensuring a steady source of income.

In just a few years, farmers can harvest these trees and sell them directly to Century or other vendors for paper production. This dual income stream alleviates financial stress and fosters economic resilience in farming communities.


Benefits of Fast-Growing Trees

  • Short-Term Returns: Farmers can grow regular crops while waiting for trees to mature.

  • Long-Term Income: After a few years, trees can be sold for substantial returns.

  • Sustainable Practices: Tree planting contributes to reforestation and ecological balance.


Century Pulp and Paper booth at Kisan Mela with saplings.
Engaging farmers at Kisan Mela: promoting tree planting initiatives.

Building a Sustainable Future Together

The initiative also fosters a sense of community among farmers, allowing them to network and collaborate. Farmers expressed their happiness at the opportunity provided by Century, recognizing it as a viable solution to enhance their income. By bridging the gap between agricultural and industrial sectors, Century Pulp and Paper is fostering a sustainable future for local farmers.

"Companies must not only take from the earth but also give back to ensure a balanced ecosystem." - Aditya Birla Group Representative

Networking Opportunities for Farmers

Event

Description

Key Takeaway

Tree Distribution

Farmers received saplings for planting

Initiates sustainable income

Workshops

Training on tree care and farming techniques

Enhances agricultural skills

Vendor Meetings

Opportunities to connect with potential buyers

Creates direct selling channels

Opportunities for University Students

In addition to supporting local farmers, Century Pulp and Paper is committed to shaping the careers of young professionals. The company offers internships and job placements, particularly for students studying Electrical and Mechanical Engineering. Talent from GB Pant University is highly sought after, as these students are well-trained and competitive in entrance exams. Opportunities also exist for agriculture and MBA students, providing a pathway to gain valuable experience in a globally recognized paper manufacturing company.


Frequently Asked Questions at Pantnagar Kisan Mela 2024


  1. How can tree planting benefit farmers?

    • It provides an additional income source while supporting sustainable practices.

  2. What types of trees are being distributed?

    • Eucalyptus and Populus saplings are being provided.

  3. How soon can farmers expect to earn from these trees?

    • Farmers can harvest trees in a few years for sale to Century or other vendors.

  4. What internship opportunities does Century Pulp and Paper offer for university students?

    • Century Pulp and Paper provides internships primarily for students studying Electrical and Mechanical Engineering, as well as opportunities for agriculture and MBA students. These internships allow students to gain hands-on experience in a globally recognized paper manufacturing company, helping them to build valuable skills and connections in their respective fields.

  5. How can students apply for job placements at Century Pulp and Paper?

    • Students interested in job placements at Century Pulp and Paper can apply through their university’s placement cell or directly on the company’s careers page. The company actively seeks talent from GB Pant University and other institutions, particularly those with strong academic backgrounds and relevant training in engineering, agriculture, and business administration.


Conclusion


The Pantnagar Kisan Mela 2024 showcased how corporate initiatives can empower farmers while simultaneously investing in the future of young professionals. Century Pulp and Paper’s commitment to supporting farmers through tree planting initiatives fosters economic growth, promotes environmental stewardship, and nurtures a spirit of community and responsibility.

For farmers looking to diversify their income sources, this initiative presents a compelling opportunity to invest in a sustainable future. Students eager to kickstart their careers can also find valuable opportunities with a company that values talent and innovation. Join the movement toward a greener planet!


Learn more about Century:

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Oct 08
Rated 5 out of 5 stars.

This is such a great initiative by Century! It's amazing to see a company that not only focuses on its business but also gives back to the environment and local farmers. Kudos!

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